Templates bottle

Here are the templates I am going to use for my Lucozade packaging.

Sketchbook Ideas

Brainstorm

Sketchbook brainstorm

Gatorade

Gatorade is also a sport drink but based in the United State. It was first appeared in 1967 which started the soprts drink market in US. Gatorade is currently owned by PepsiCo and also compete with Coke and Vitamin water.

http://www.gatorade.com/default.aspx#home

Powerade

Powerade is a similar product as Lucozade. They are not sucessfull as Lucozade but  are very much connected to sport. They are the sponsor of 2012 Olympic in London

http://www.poweradegb.com/

Lucozade Or Coke??

What the this video trying to say is that which one of the products are better than each other.

Lucozade Competition with Coke

The company GSK release a statement saying that the new Lucozade Cola should be stock next to the Coke sections. Lucozade are getting strong in the market because of the launching new drinks everytime and they think that the new Lucozade Cola is set to strenghten their reputation.
The Coke Cola is the biggest selling drink worth about 3billion in the UK alone. Lucozade admit that coke are more superior than them but they think the new cola will be successful as the coke.