Lucozade Competition with Coke

The company GSK release a statement saying that the new Lucozade Cola should be stock next to the Coke sections. Lucozade are getting strong in the market because of the launching new drinks everytime and they think that the new Lucozade Cola is set to strenghten their reputation.
The Coke Cola is the biggest selling drink worth about 3billion in the UK alone. Lucozade admit that coke are more superior than them but they think the new cola will be successful as the coke.