Lucozade

• www.lucozade.com
• United Kingdom
• Sports Drink
• 1927
• GlaxoSmithKline
• Lucozad Energy

Lucozade Proposal

• Proposal about Packaging

I decided to choose Packaging design for my module because I have a very good interest in Packaging. The aim of this packaging design is to choose anything I am particularly interested in. So I determined to redesign the Lucozade (Energy drink) collection because I am not a big fan of fizzy drinks and above all I think the current design can be better by reaching the target audience even more because they only target the product to age 14 to 20 year olds.

Lucozade bottle

To start my research l will first of all create a blog for this project which is going to help me a lot. Then I will carry out a group brainstorm and an individual brainstorm and the resource I am going to use are Magazine, Internet, and Books and will also do a Survey questionnaire for my target audience. The survey questionnaire will help throughout my ideas and design process and will also help me know what people like and dislike about the product.

Design and Visual Literacy 2 (Module Introduction) Assignment 1

The aim of this assignment is to give full consideration to the use of design and visual imagery as used in a wide variety of situations. Following the discussion of the meanings that can be derived from and attached to specific instances within visual culture, students are required to select an existing design output that relates to a personal area of interest for analysis. As the first element of the module's assessable work, this will be documented within a proposal- a 'statement of intent' -that must be submitted within one week of the initial briefing.

The design output (potentially a product, a brand, a website, an aspect of service design, etc) will then be investigated through in-depth analysis involving key 'de-coding strategies that will be explored in class. This process will culminate in the students' personal Design Analysis reports that will take the analyse and interpret the chosen design output while making reference to communication theories, cultural significance, the role of consumer, historical context, etc.