Templates bottle

Here are the templates I am going to use for my Lucozade packaging.

Sketchbook Ideas

Brainstorm

Sketchbook brainstorm

Gatorade

Gatorade is also a sport drink but based in the United State. It was first appeared in 1967 which started the soprts drink market in US. Gatorade is currently owned by PepsiCo and also compete with Coke and Vitamin water.

http://www.gatorade.com/default.aspx#home

Powerade

Powerade is a similar product as Lucozade. They are not sucessfull as Lucozade but  are very much connected to sport. They are the sponsor of 2012 Olympic in London

http://www.poweradegb.com/

Lucozade Or Coke??

What the this video trying to say is that which one of the products are better than each other.

Lucozade Competition with Coke

The company GSK release a statement saying that the new Lucozade Cola should be stock next to the Coke sections. Lucozade are getting strong in the market because of the launching new drinks everytime and they think that the new Lucozade Cola is set to strenghten their reputation.
The Coke Cola is the biggest selling drink worth about 3billion in the UK alone. Lucozade admit that coke are more superior than them but they think the new cola will be successful as the coke.

Book about Packaging

Here are some proposals and design development in the early years.  The client was playing with the type, stacking it, angling it, and adding a drop shadow.The design is very classic .

the designers tried to see how far they could go by experiment with type that reflected the club scene and might appeal to the drinks young consumers.

50 trade secrets of great design packaging by stafford cliff.

Damien Hirst

http://www.damienhirst.com/
http://www.gagosian.com/artists/damien-hirst/

Damien Hirst was born in Bristol, he is best known works are painting, medicine carbinet, sculptures, and glass tank installations.

Damien Hirst is inspired by the design of pharmaceutical packaging , The Last Supper was originally  aseries of 13 screenprints using the names of  British canteen food as copyright brand.

Lucozade with Formula 1

Lucozade is also a sponsor of the formula 1. They recently signs mclaren deal ahead of the Singapore  Grand Prix.

Jenson Button said to keep his body hydrated before the race or exercise then Lucozade product are a great way to achieve that.
They are really looking forward to work with the Lucozade company which is going to help them develop their product.

Lucozade Advert in 1960s

This is another advert in 1960s in Germany.

Advert

Lucozade are very good when it comes to Television advert. All of there advert are related to sport, music entertainment....etc. They have done so many advert I can not share it on here.

Classic Lucozade Advert from Michael Owen

Lucozade- Daley Thompson Traffic Lights in 1985

Lucozade Advert from the 80s

A classic Lucozade advert in the 80s

Early History of Lucozade

The first Lucozade was first franchise in 1927 with different varieties and flavor. It was first produced by a chemist in 1927 which have glucose instead of caffein to help people. This product is been around for a long time now infact people use to think that it was a medicine products. It was also use in the hospital throughout the uk under the name of Glucozade, now they remove the letter 'G' calling it Lucozade. Lucozade is very well known drink since they start it in Newcastle. they even sponsor people like Jonny Wilkinson and Steven Gerrard.

SmithKline Beecham

SmithKline Beecham (SB) is one of the worlds leading healthcare companies. Smith Beecham develops, manufactures and markets pharmaceuticals , vaccines, over the counter medicines, and health related consumer products, including Lucozade which  has been a popular energy drink since 1927

Lucozade Advertsing

These are some few Advertising poster Lucozade have produce for there products. The main  target is to appeal to younger audience and want to prove that they are the most successful brand in GlaxoSmithKline


They were trying to use age relevant musicians between age of 16-24 in there campaigns.
As you can see on the second image GSK did A Lucozade TV Ad with Tinie Tempah, Irish World Champion Katie Taylor and former Blink 182 drummer Travis Barker which makes Lucozade the second biggest in the UK behing unstoppable Coca Cola.

Tutor Proposal Feedback

Don’t think about a “re-design” solution: I’m more interested in your visual analysis of the product. Think about the significance of the bottle, the relationships to sport, how “energy” can be communicated elsewhere and how it works here. Also think about the history of the product: it used to be mainly sold in pharmacists before being rebranded to appeal to the broader drinks market. 

Lucozade Facebook page