Gatorade

Gatorade is also a sport drink but based in the United State. It was first appeared in 1967 which started the soprts drink market in US. Gatorade is currently owned by PepsiCo and also compete with Coke and Vitamin water.

http://www.gatorade.com/default.aspx#home

Powerade

Powerade is a similar product as Lucozade. They are not sucessfull as Lucozade but  are very much connected to sport. They are the sponsor of 2012 Olympic in London

http://www.poweradegb.com/

Lucozade Or Coke??

What the this video trying to say is that which one of the products are better than each other.

Lucozade Competition with Coke

The company GSK release a statement saying that the new Lucozade Cola should be stock next to the Coke sections. Lucozade are getting strong in the market because of the launching new drinks everytime and they think that the new Lucozade Cola is set to strenghten their reputation.
The Coke Cola is the biggest selling drink worth about 3billion in the UK alone. Lucozade admit that coke are more superior than them but they think the new cola will be successful as the coke.

Book about Packaging

Here are some proposals and design development in the early years.  The client was playing with the type, stacking it, angling it, and adding a drop shadow.The design is very classic .

the designers tried to see how far they could go by experiment with type that reflected the club scene and might appeal to the drinks young consumers.

50 trade secrets of great design packaging by stafford cliff.

Damien Hirst

http://www.damienhirst.com/
http://www.gagosian.com/artists/damien-hirst/

Damien Hirst was born in Bristol, he is best known works are painting, medicine carbinet, sculptures, and glass tank installations.

Damien Hirst is inspired by the design of pharmaceutical packaging , The Last Supper was originally  aseries of 13 screenprints using the names of  British canteen food as copyright brand.

Lucozade with Formula 1

Lucozade is also a sponsor of the formula 1. They recently signs mclaren deal ahead of the Singapore  Grand Prix.

Jenson Button said to keep his body hydrated before the race or exercise then Lucozade product are a great way to achieve that.
They are really looking forward to work with the Lucozade company which is going to help them develop their product.