The aim of this assignment is to give full consideration to the use of design and visual imagery as used in a wide variety of situations. Following the discussion of the meanings that can be derived from and attached to specific instances within visual culture, students are required to select an existing design output that relates to a personal area of interest for analysis. As the first element of the module's assessable work, this will be documented within a proposal- a 'statement of intent' -that must be submitted within one week of the initial briefing.
The design output (potentially a product, a brand, a website, an aspect of service design, etc) will then be investigated through in-depth analysis involving key 'de-coding strategies that will be explored in class. This process will culminate in the students' personal Design Analysis reports that will take the analyse and interpret the chosen design output while making reference to communication theories, cultural significance, the role of consumer, historical context, etc.
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