Lucozade Proposal

• Proposal about Packaging

I decided to choose Packaging design for my module because I have a very good interest in Packaging. The aim of this packaging design is to choose anything I am particularly interested in. So I determined to redesign the Lucozade (Energy drink) collection because I am not a big fan of fizzy drinks and above all I think the current design can be better by reaching the target audience even more because they only target the product to age 14 to 20 year olds.

Lucozade bottle

To start my research l will first of all create a blog for this project which is going to help me a lot. Then I will carry out a group brainstorm and an individual brainstorm and the resource I am going to use are Magazine, Internet, and Books and will also do a Survey questionnaire for my target audience. The survey questionnaire will help throughout my ideas and design process and will also help me know what people like and dislike about the product.